SEO tools play a huge role in content creation, helping businesses rank higher on SERPs and gain organic traffic and clicks. A few years ago, businesses managed all SEO-related tasks manually. However, with the rise of AI-powered tools, businesses can now automate much of the heavy lifting and use AI tools to create high-quality and result-driven content more efficiently.
According to Semrush’s 2024 AI content marketing report, 67% of small businesses have used AI for SEO and 65% of businesses have achieved better SEO, and all by using AI-based SEO tools. Eager to know how to use AI for SEO? This beginner’s guide has got you covered.
Can you use AI for SEO?
Absolutely yes, and no one can restrict you from using AI tools. However, using AI for SEO may require some attention, time, and effort. Because only writing a general prompt on an AI tool and using AI-generated content for your desired SEO purposes doesn’t help. You need to tell the AI-based SEO tools about your business, some extra information, and share an example content so that AI tools can come in help to you.
How to Use AI for SEO?
Many SEO practitioners use AI to write content for different purposes. Below, we’ve discussed four use cases to use AI for SEO. So, let’s get in:
1. Do Topic Research
If you’re new to content creation or SEO, it’s a good idea to start using AI for SEO for topic research. Brainstorming topic ideas or finding topics using search engines can be tricky and a bit time-consuming too. But you can use an AI tool for this purpose and get a list of keywords within a minute, all by entering a single prompt.
You can use any tool such as ChatGPT. It’s a beginner-friendly and has an easy-to-use interface. Here’s how you can get a list of topics: enter a prompt like, “Hi, can you generate SEO content ideas for the keyword ‘Cybersecurity.’” The tool will provide you with a list of topics. Use the list to create content on those topics.
Once you gain an understanding, we suggest you use other AI tools, as ChatGPT isn’t very reliable for SEO purposes.
2. Develop your keyword strategy
The keyword research process is about finding words or phrases that your target audience searches for on search engines or social media platforms. So, creating content on those certain keywords may help you reach your target audience and appear in the top ranking. Based on the AI tools you may want to use, the process of the finding keyword strategy may differ. However, most tools require you to input any word or phrase (based on your niche) and your domain link.
3. Content Creation
Content creation is about creating blogs, articles, product descriptions, social media posts writing, and anything that users search for. Here, AI tools help a lot in creating batches of content. You can use top tools like ChatGPT, Jasper, or Writesonic to generate blog posts, meta descriptions, product descriptions, etc.
Bear in mind that using generic AI-generated content does more harm instead of help. So before using any AI tool for SEO, you must tell the tools about your business, niche, content style, outline (If possible), and most importantly, provide an example content draft. This helps the tool to create content according to your content style.
4. Content Optimization
Content optimization is about creating or updating content in a way that helps ensure it ranks on higher pages. This process involves: using relevant keywords throughout the content, updating titles, headings, and meta descriptions, and making it better for search intent.
You can use tools like Surfer SEO, Clearscope, or Frase to analyze your content. The tool will suggest improvements on the basis of keyword placement, content tone, readability, and a few other factors. You can use those suggestions to update your content for better rankings.
Does Google Penalize AI-Based SEO Content?
Well, the answer is based on your content. Google loves the strong, helpful, visuals-based, statistics-based, long-form, and extensive researched content. If your content doesn’t meet these certain factors, using any AI tools for SEO does more harm to your business.
On contrary, using AI bases SEO tool along with having a fundamental knowledge of content creation, marketing and content SEO may do the wonders for your business.
What are the best AI-powered SEO tools?
There are several top AI-powered SEO tools. Below, we are sharing a list of the most-used tools by content creators and digital marketing agencies for content creation and marketing purposes:
- ChatGPT
- Jasper
- Surfer SEO
- Semrush
- Ahrefs
- Google Search Console
Conclusion:
Using AI tools for SEO content generation can augment your ability to generate more customized and targeted content for your business. However, this will only work when you know how to prep and guide your AI tool with smart prompting. This beginner’s friendly guide covers step-by-step instructions on how to use AI for SEO. Following all the instructions will help you gain an understanding of using AI-based SEO for content generation.
